I learned a lot from SummitUp - both as an attendee and as a member of the SummitUp planning/marketing committee (representing Dayton Creative Syndicate).

Thoughts/Themes:

• Integration: One of my main goals as a social media marketing strategist is to create integrated campaigns at Real Art. I believe that social media works best when combined seamlessly with websites, with print campaigns, across the board. I was glad to see that the idea of integration one of the big themes of the day. Add a comment

Get down - social media style - at SummitUp: A Social Media Confab.

SummitUp is a one-day social media conference created by a team of Dayton organizations, including DCS.

It all happens October 19 at Sinclair Community College. SummitUp features nationally-recognized speakers, engaging breakout sessions, interesting panel discussions, and the opportunity connect with some of the brightest, most influential minds in the industry.

Learn more about the speakers and join the conversation:
SummitUp.org
Facebook/SummitUpCon
Twitter: @SummitUpCon

Details

Location: Sinclair Community College
Date: Tuesday, Oct. 19 2010
Time: 7:00 a.m.- 5:00 p.m.

SummitUp is presented by: Dayton Creative Syndicate, Greater Dayton Advertising Association, American Marketing Association, International Association of Business Communicators, Media Communications Association, Linked Dayton, Public Relations Society of America and Technology First.

Creatives of all ages and backgrounds gathered at saa Tuesday night to discover how they could get more Traction from their creative careers. Anyone who walked through the doors that night hoping for a quick-fix, easy answer were probably disappointed in the report from guest speaker Tony Neary.

“If you do the push-ups, Coach will put you in the game,” was his repeated explanation of why the company he founded with Tom Kisker works harder than most players in this industry. “If you do the work, you’ll get the rewards. Your client asks you for five concepts? Give them 10.” This do-the-whole-job mentality earned them their first client notch on their belts -- the Florence Freedom minor league baseball team. Using their networking skills to get through the doors, team Traction employed their go-for-broke strategy and a careful display of hubris kept the team’s general manager on board through Traction’s execution of the brand image overhaul, which sealed the deal.

This strategy is what kept -- and still keeps -- Tony and Tom’s company cruising. Targeting potential clients based on their company ideologies of designing for passion, fun and purpose, the Cincinnati-based creative firm has taken on several NBA D-league teams, software companies, non-profits and even a few brands of health and beauty magnate Proctor & Gamble.

The secret to success? “Show them that you want to be there, don’t just do what’s been asked of you, do the whole job,” Tony reiterates. Looks like there really isn’t a hidden path circumventing that foreboding grindstone, after all. But, as Tony demonstrated in Tuesday’s presentation, hard work pays off in future jobs, which is all any firm can ask for.

Join us for more insider tips and advice from inspiring guest speakers. DCS, GDAA and the school of advertising art welcome Ben Nunery and Pat Jones from Powerhouse Factories on Tuesday, Nov. 9, at 6 p.m.