Philip Roestamadji, Wilmer: Phil, an eight-year Dayton resident, has an extensive background in technical marketing, including marketing/selling development tools and products to a technical audience, as well as working on and managing various technical projects to support and promote marketing efforts. "This has caused me to work on everything from building a new website/application for an organization to developing marketing/sales strategies to launch a new development environment," he says. Phil also brings experience working in various different organizations from larger corporations to smaller local businesses, and even independently as a freelancing consultant. A member of the American Marketing Association, Phil says spec work is something that will never go away. "As long as a consultant/freelancer/agency/business wants a contract/job/opportunity bad enough, spec work will always be an option. Therefore, it is important for both the (client) and (vendor) to have a clear understanding of what spec work is, when it should be used, and how it can be evaluated." Phil admonishes all creative professionals to familiarize themselves with the concept of spec work as it is prevalent in technical, marketing, and other fields where competition for a job or contract exists. "Understanding its place
within the professional community is critical to everyone's success," he says.