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Greater Dayton Advertising Association
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Written by Val Hunt
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Friday, 21 October 2011 14:22 |
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DCS sister organization, AAF-Dayton, is celebrating its 100th anniversary--starting with last Hermes Awards and concluding at the 2012 Hermes. Coming up Thursday, November 3, AAF-Dayton is hosting its 100th Anniversary Retrospective, hosted by Cox Media Group Ohio, featuring a number of events:
RETROSPECTIVE AAF-Dayton has been sifting through the archives and will have historical documents and photos on display, and they're seeking other Dayton-area agencies, printers, design studios, and businesses to tell their story, as well.
Displays can tell any story: the history of your agency, award-winning client work, favorite pro-bono work--whatever you want to showcase from your archives. AAF-Dayton is are asking for a $100 sponsorship donation that will cover display space and event promotion. Click here for sponsorship the details.
SILENT AUCTION Get your holiday shopping done early and gift some uniquely Dayton items via the silent auction. AAF-Dayton is seeking more prizes to auction off. If you or your business would like to promote yourselves by donating an auction item (suggested retail value of at least $100), contact AAF-Dayton and be one of the first to be added to the list.
Donations are extremely important and greatly appreciated. Funds raised will support scholarships, public service campaigns and programs. Donors will receive pre-event publicity, which includes an item/donor list posted on the AAF-Dayton website and e-mail blasts.
If you have any questions, please feel free to call Sara McCatherine at (937) 248-4697 or e-mail her at
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MONTHLY MEETING
This event is also considered the November monthly meeting. This event will feature hearty hors d’oeuvres, limited beer and wine, and tours of the Cox Media Group Ohio facility, which has expanded to include the TV and radio stations. Here are the details:
- Date - Thursday, November 3
- Location - Cox Media Group Ohio, 1611 S. Main Street
- Time: Registration begins at 5:30pm.
- Cost: AAF-Dayton Traditional & Company members, no cost; AAF-Dayton Associate & DCS members, $30; Non-members, $40.
- Reservation deadline is Friday, October 28. Reservations made after that date, and walk-ins will be $5 higher.
- Cost includes hearty hors d'ouevres and 2 drink tickets.
- Cancellations must be received prior to NOON on Tuesday to receive a refund (if applicable).
- No-show's and late cancellations will be charged the full event price. You may send a substitute; just be sure to contact us at (937) 248-4697.
- If you make a reservation but are unable to attend, we are still responsible for the cost of your food. As we sometimes have a waiting list, please let us know even if you must cancel your reservation later than the refund deadline.
- Click here to make your reservation.
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Friends of DCS
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Written by Keith Lambert
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Monday, 10 October 2011 16:10 |
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If you're involved with commanding social media for your business or civic organization (or if you'd like to join the conversation and aren't quite sure how to jump in with both feet), you can't afford to miss SummitUp. This year's event takes place October 18 at Sinclair Community College. In response to attendee surveys, this year's event will only be a half-day, starting at 8 a.m. and running to noon.
Members of DCS and AAF-Dayton can get in at the $49 member rate. (Non-members can attend for $69.) For that, you will get four incredible speakers, breakout sessions, networking with like-minded professionals, breakfast, snack, and free parking in the garage.
Inspring speakers will engage you with keynote addresses and facilitate breakout sessions to help you learn what/how your business should be using the web, tips for developing a social media strategy, establishing and using ROI to demonstrate your social media success, and more!
Check out the website for details. See you at the summit!
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Last Updated on Tuesday, 11 October 2011 15:30 |
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Education
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Written by Val Hunt
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Tuesday, 30 August 2011 14:03 |
There’s plenty of controversy surrounding the validity of spec work -- that is, when a client requests the finished product or sample of the finished piece before compensation for the creative work has been agreed upon. Dayton Creative Syndicate wants to help you cut through the assumptions and reach a better understanding of this important issue through dialogue. Education Coordinator Kate Anderson has assembled a terrific lineup of local experts for the Spec/No Spec panel discussion on Thursday, September 8, at Real Art’s building, 520 E. First St. in downtown Dayton.
Libby Ballengee, TSI Graphics: Libby, who has been a DCS member since its founding, is a photographer and art buyer for TSI. She says it’s important for artists to be on the same page when dealing with hot-button issues. “Anytime people from different fields in the creative industry have a collective issue, it’s beneficial for everyone to discuss the pros and cons to come up with a good solution so no one get taken advantage of.”
Scott Hull, Scott Hull Associates: This designer-turned-small-business-owner has a wide range of clients from local mom-and-pop shops to national brands. He’s lived in the Dayton area for about 34 years and is proud to be one of the charter members of DCS. His passion for creativity and promoting the profession drives his desire to participate in Thursday’s panel. “There's a really good video, ‘The Vendor-Client Relationship in Real World Situations’ that works as a good metaphor,” he says. “I'd just like to see this arrangement tried with any other profession. You don't ask a doctor, lawyer, mechanic, plumber, etc., to give you free samples of their work, do you?”
Brian Wilson, Wilson Advertising + Design: A graduate of Dayton’s own school of advertising art, Brian has been working in the advertising industry since 1986 and has been a member of AAF-Dayton for about 12 years. He says the wide range of opinions surrounding spec work makes this topic an important one to discuss for creative professionals. “There’s never a tried-and-true answer to circumstances to why you do or don’t do (spec work), so it’s important to talk about issues,” he says. “There are two very good reasons why creative professionals should attend this panel discussion. First, technology is driving the accessibility for clients to have access to spec work, and second, if you’re new to the industry, it’s insightful to see the long-term effects for people who have gone through years of combatting spec work. There’s a time and place for spec work, and attending this panel can give you insight to what would be the best course of action.”
Artie Toth, Lucid Design: This Ohio University grad took his graphic design degree and moved through various roles, taking on the mantle of graphic designer, art director, business owner/principal and marketing. “Through this rich learning process, objective-driven integrated marketing has become a primary focus in my career path. I love everything art and design,” says Artie, who has been living in the Dayton area since 2006. Artie, who also is the public service coordinator for DCS, says this panel discussion is beneficial for designers and artists because it deals with a crucial topic -- money! “Getting paid for what you do is of fundamental importance, right?”
Philip Roestamadji, Wilmer: Phil, an eight-year Dayton resident, has an extensive background in technical marketing, including marketing/selling development tools and products to a technical audience, as well as working on and managing various technical projects to support and promote marketing efforts. "This has caused me to work on everything from building a new website/application for an organization to developing marketing/sales strategies to launch a new development environment," he says. Phil also brings experience working in various different organizations from larger corporations to smaller local businesses, and even independently as a freelancing consultant. A member of the American Marketing Association, Phil says spec work is something that will never go away. "As long as a consultant/freelancer/agency/business wants a contract/job/opportunity bad enough, spec work will always be an option. Therefore, it is important for both the (client) and (vendor) to have a clear understanding of what spec work is, when it should be used, and how it can be evaluated." Phil admonishes all creative professionals to familiarize themselves with the concept of spec work as it is prevalent in technical, marketing, and other fields where competition for a job or contract exists. "Understanding its place within the professional community is critical to everyone's success," he says.
Check out the Spec/No Spec panel discussion on Thursday, September 8, starting at 6:30 p.m. at the Real Art building. Come with questions and an open mind, and leave with a better understanding of the client-vendor relationship. If you’re interested in learning more about the EdYOUcate series or if you have ideas for upcoming educational events, contact Kate Anderson.
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Last Updated on Thursday, 08 September 2011 15:04 |
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Education
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Written by Val Hunt
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Tuesday, 23 August 2011 13:40 |
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There’s a lot of debate surrounding speculative work, or a job in which the client requests examples or the actual finished product before agreeing to pay. Is this an unethical treatment of creative services or will it purge the marketplace of “hacks,” allowing the highest quality work to rise to the top?
Bring your open mind to a panel discussion -- the second in the EdYOUcate Series. Panel takes place at 6:30 p.m. Thursday, September 8, at Real Art. Watch the blog, Facebook or your inboxes for details on panel participants!
This event is FREE! Brought to you by your creative friends at DCS. Do you have some awesome contacts who would make a killer presentation? Do you have a great idea for an educational event you want to share? Contact education mistress
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and make some noise!
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Last Updated on Tuesday, 23 August 2011 13:52 |
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Social Gatherings
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Written by Val Hunt
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Monday, 15 August 2011 11:14 |
Join your creative pals from DCS, Portfolio Creative and Freelance Dayton for a happy hour at Therapy Cafe Wednesday, August 24, from 6:30pm – 8:30pm. Indulge your Mad Men addiction with Therapy's special on martinis and jazz/swing music while you network with creative professionals. Bring a friend and enter to win prizes! The more friends you bring, the more tickets you'll get for the raffle for a better chance at claiming some cool prizes, donated by our sponsors. Don’t have any friends? Don’t be silly! When you hang out with DCS, you’re always in good company. Dust off your vintage goods, grandpa's old fedora or grandma's super snazzy pill box hat and enjoy a swanky evening with DCS, Portfolio Creative and Freelance Dayton!
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